Nigel Clayton has been a certified public accountant (CPA) for 20 years.  In that time, he’s learned the sad truth about the accounting profession.  It is entirely backward facing and reactive.  Accountants will analyze why a problem has occurred.  And they will answer the phone if you call them.

But that’s not nearly enough in today’s day and age.

Accountants must advise business owners of potential problems before they happen and then ensure that their clients avoid those problems.  Accountants must be more than number crunchers.  They must be involved financial advisors who proactively develop strategies for their clients that will continuously improve their company’s financial health.

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© Clayton and Associates 2011.